Answers partners with news site
Shares of Answers Corp. (Nasdaq: ANSW), the creator of Answers.com and operator of WikiAnswers, are trading higher following news that the New York-based company will integrate its reference tool on the news site WallSt.net.
Before the start of trading today, Answers said it will partner with business news website WallSt.net to provide one-click access to reference information. WallSt.net is operated by WallStreet Direct, Inc., a wholly owned subsidiary of Financial Media Group, Inc. (OTC:FNGP).
The website will be enhanced through the integration of AnswerTips, a tool that allows the user to get instant information via a pop-up window by double-clicking on any word or phrase of interest on a website.
“AnswerTips gives [readers] the edge by offering them access to all this supporting information on the spot - without the distraction and wasted time involved in jumping over to other sites to do background research,” Answers CEO Bob Rosenschein said.
Financial Media Group’s CEO Albert Aimers added: “WallSt.net’s content will be greatly enhanced through the depth of reference information, and user-friendliness of the AnswerTips platform.”
In a separate announcement, Answers.com said it is adding more than 180 new titles. Recent additions include handbooks for professional research, literature guides, as well as information on recent decisions by the U.S. Supreme Court.
The company reported that WikiAnswers’ growth is accelerating, particularly after a mid-April redesign aimed at increasing user registrations and contributions. About 950 questions a day are answered, and close to 900 new users are registering with WikiAnswers daily, an increase of 184% compared with 489 new users daily pre-redesign.
At 1:36 p.m. ET shares were had gained $2.10, or 20%, to $12.77. The 52-week high is $17.87, established on Nov. 24, 2006. The 52-week low of $8.08 was set on Sep. 12, 2006.
