Elizabeth Arden teams up with Liz Claiborne to distribute fragrances
Beauty products company Elizabeth Arden, Inc. (Nasdaq:RDEN) said after Wednesday’s close that it has contracted a long-term global licensing agreement with Liz Claiborne Inc. (NYSE:LIZ) to manufacture and distribute Liz Claiborne fragrance brands.
Elizabeth Arden says the venture will enable it to augment market share in its North American fragrance business and garner efficiencies from a larger fragrance business in its supply chain, logistics and sales organizations. Additionally, the company says the agreement will increase gross margins and sales volume for its international business.
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