Google ends partnership with IncrediMail
Shares of IncrediMail Ltd. (Nasdaq: MAIL) are sinking to a 52-week low after the Internet content and media company said this morning that Google will terminate its AdSense partnership with IncrediMail.
As a result, Google is disabling ads to search result pages displayed through the company's account. Search revenues powered by Google’s AdSense program made a significant contribution to the company’s results in 2006 and 2007.
The company noted it is currently exploring alternative relationships with Google and other vendors.
Shares of IncrediMail (MAIL) tumbled 44.64%, or $2.04, to $2.53 out of the gate. Shares of IncrediMail have been trading in the range of $4.46 to $10.69 for the past 52 weeks.
