Handheld Entertainment soars on Web traffic announcement
Handheld Entertainment Inc. (Nasdaq: ZVUE) shares are soaring after the firm announced before the opening that it was named the fastest growing Web property by comScore Media Matrix for August. ComScore reported that Handheld had the largest percentage increase in unique visitors—a 327% boost—between July and August of all Web properties.
Handheld had 1.5 million unique visitors in July and 6.3 million unique visitors in August.
For the first time, comScore measured all of HandHeld’s websites as a single entity.
“We’re thrilled to see comScore measuring ZVUE Networks as a whole, rather than individual websites,” CEO Jeff Oscodar said in a statement. “We also expect to be able to continue this momentum when we close our proposed acquisition of eBaum’s World in mid-October.”
In afternoon trading, ZVUE shares are up 67.63%, or $1.17, at $2.90. Over the last 52 weeks, shares have ranged from $1 to $7.78.
