Jamba Juice to team up with Nestle
Jamba, Inc. (Nasdaq: JMBA), a retailer of blended-to-order fruit smoothies, is teaming up with Nestlé USA, part of Nestlé, SA (VTX: NESN), for an exclusive worldwide licensing agreement to produce and distribute a line of healthy ready-to-drink beverages under Jamba’s brand name.
The products include smoothies, real fruit blended with low-fat milk, and juicies, a lighter blend of fruit with non-fat milk.
These products, which will also incorporate Jamba’s healthy vitamin and mineral boosts, are expected to roll out in the United States during the second quarter of 2008.
Shares of Jamba (JMBA) rocketed 30.68%, or $1.04, to $4.43 out of the gate. Shares of Jamba Juice have been trading in the range of $2.99 to $11.25 for the past 52 weeks.
