Omniture to acquire Visual Sciences for $394 million
Omniture Inc. (Nasdaq: OMTR), a provider of online business optimization software, said after Thursday’s close that it will acquire Visual Sciences, Inc. (Nasdaq:VSCN) in a stock and cash transaction valued at approximately $394 million.
Based on Omniture's closing price on Oct. 24, 2007, this yields a total consideration of $18.04 per share; representing a 7.8% premium over Thursday’s close and a 3.4% premium over Visual Sciences close on Oct. 24.
Under the terms of the agreement, Visual Sciences shareholders will receive $2.39 in cash per share and a fixed exchange ratio of 0.49 shares of Omniture stock for each Visual Sciences share, on a fully diluted basis.
Omniture said its acquisition of Visual Sciences will assist in capitalizing on the rapidly expanding online business optimization market. Specifically, Omniture said the acquisition will enable it to accelerate investments, meet a wider set of customer needs and yield a significantly greater opportunity to grow into new markets.
Shares of Visual Sciences (OMTR) advanced $2.16, or $12.92, to $18.88 at 11:11 a.m. ET. Shares of Visual Sciences have been trading in the range of $10.44 to $19.86 for the past 52 weeks.
