Why the Amazon Prime Price Increase is Good for Amazon

Last week Amazon (NASDAQ: AMZN) announced that it was raising the price of its Amazon Prime service. The customer backlash was almost instant, with satisfaction ratings for Amazon Prime customers dropping from 93% to 83%. Amazon Prime is a service offered through annual subscriptions, a cost that is rising from $79 per year to $99. … Continue reading Why the Amazon Prime Price Increase is Good for Amazon