vietnam-renaissanceLike Africa, Vietnam is another frontier market that is not on most investors’ radars. But it should be.

As with China, the Communist Party is loosening its grip. That means “to get rich is glorious” in Vietnam. That applies to both its citizens and the companies that invest into the country.

Driven by rising costs in neighboring China, Vietnam has become a corporate investment hot spot. According to the Financial Times, it is blowing away its emerging market competitors in attracting foreign direct greenfield investments relative to the size of its economy.

Between 2003 and 2014, such investments grew more than fivefold. More than 2,000 greenfield projects were started in Vietnam in that time frame. More than half of those investments were in manufacturing.

Two of the more prominent investors were technology companies. In the early 2000s, Intel (NASDAQ: INTC) built a $2 billion chip factory in Ho Chi Minh City (Saigon). And Samsung Electronics (OTC: SSNLF) built three smartphone plants there, one of which is its largest anywhere in the world.

Vietnamese Are Internet-Savvy Consumers

Vietnam is not just a manufacturing-driven story though. The country also boasts one of Asia’s fastest urbanization rates. Translation? A rapidly growing number of consumers.

That’s why in 2014 both Procter & Gamble (NYSE: PG) and Unilever NV (NYSE: UN) announced investment plans into the country. P&G will establish a $100 million Gillette razor factory there. Unilever is setting up a $40 million factory producing detergent and cleansers.

And it is also the reason behind the $100 million investment in Vincom Retail – the country’s biggest shopping mall owner – by U.S. private equity firm Warburg Pincus.

Vietnam’s Internet economy is also growing. Consulting firm AT Kearney notes that Internet penetration rates there are rising faster than anywhere in the world. In fact, it now has more than 40 million Internet users. That is a larger number than any other country in Southeast Asia.

Vietnam-GDP

Source: The Wall Street Journal

Investment Cap Lifted

Taken all together, these trends are helping to drive Vietnam’s expected economic growth rate this year of 6.2%. That high economic growth rate is likely to stay on track thanks to a recent move by the government.

Last month, the Vietnamese government announced it would remove the 49% ownership cap at some listed companies. The move, which will take effect in September, surprised most observers. A raising of the cap to 60% was the expected move.

The move is smart for two reasons. First, it should boost stock market liquidity. That may, in the not-too- distant future, bump Vietnam up into the emerging market category from its current frontier market status.

But more importantly, it will aid the government’s move toward privatizing state-owned firms. More private investment is likely to get these sluggish companies moving again.

These hopes have fueled a surge in the Vietnam stock market in July as locals rushed in ahead of the expected foreign investment surge. Its main index rose by about 10% since the government’s announcement.

Vietnamese investors know that 30 of the largest companies – accounting for about a quarter of total market capitalization – are trading at or very near their foreign ownership limits.

The foreigners have already rushed in to an extent. In the first six months of 2015, foreigners bought more than $233 million worth of Vietnamese stocks. That is well above the $128 million for the whole of 2014. But that is mainly institutional money.

How to Invest

How can the average person invest into Vietnam, especially since no Vietnamese stocks are traded on U.S. exchanges?

The best way is through an exchange-traded fund from Van Eck. It’s called the Market Vectors Vietnam ETF (NYSEArca: VNM).

The fund holds 30 stocks and has 77.7% of its assets invested directly into locally-listed Vietnamese stocks. The fund has a very reasonable expense ratio at 0.70%.

The Vietnam ETF is a frontier market play well worth looking into, particularly since it’s still down about 3% year-to-date. The lifting of the foreign investment cap on many companies should give the stock market a boost in the months ahead. That bodes well for the Market Vectors Vietnam ETF.

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Published by Wyatt Investment Research at