Digital Media Buyer

Digital Media Buyer wanted to help aggressively expand our customer acquisition initiatives. This role is 100% focused on using direct response online advertising to fuel the growth of our business.

This is the perfect role for an experienced media buyer to grow to the next level. This is a full-time position that can be performed from our Vermont office or 100% remote (U.S. candidates only).

Major focus areas:

Direct and Manage Media Buying

  • Review, manage, and implement email, search, content, and other media buys
  • Manage consultants and agencies
  • Direct and implement monthly media budgets and plans

Media Prospecting

  • Accumulate knowledge of the investing media marketplace and identify new media
  • Use LTV and CPA metrics to inform prospecting
  • Implement media tests on a weekly basis

Data Analysis and Forecasting

  • Monitor key metrics including revenue and cost per lead by source/event and update media plans according
  • Update monthly revenue and spend forecasts weekly as data comes in

The ideal candidate possesses the following attributes:

Master of Acquisition Math – possesses the knowledge, reporting and projection tools to forecast LTV given an initial ROI and the historical subsequent ROI.
Master of Funnels and Testing – understands statistical validity and which tests provide the most leverage in a given funnel situation. Knows what not to test.
Proactive – Has next steps ready to take as the campaign evolves. Monitors current data to ensure historical patterns still apply.
Vast Knowledge of the Marketplace – Comprehensive knowledge of media for each market segment, and equivalent knowledge of available experts as needed.
Communicator – through regular reporting, keeps other managers informed on results and the status of initiatives.
Collaborator – works with campaign managers to target the best prospects and timing of acquisitions.

Wyatt Investment Research is an online publisher of investment research, trade alerts and education. Our direct response marketing efforts focus on robust media buying in order to acquire new customers online. The business is growing quickly and has been named to the Inc. 500 list.

Wyatt Investment Research offers a competitive salary and benefits package including health insurance, dental insurance, paid vacation, 401k retirement plan, bonuses and profit sharing.

Please email your Cover Letter and Resume to jobs@wyattresearch.com