Walmart’s Secret Crypto and NFT Gameplan

The world’s biggest retail company is setting its sights on the hottest digital trends…

Cryptocurrencies and NFTs.

Walmart is quietly preparing to enter the digital world – alongside well-known brands including Nike, The Gap and Under Armour.

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Walmart (NYSE: WMT) is a huge company – with annual sales topping $550 billion.

Recent U.S. trademark applications show that Walmart plans to develop its own digital infrastructure.

Specifically, Walmart plans to launch its cryptocurrency. And sell goods in the form of non-fungible tokens or NFTs.

A total of seven trademarks were filed on December 30, 2021.

Here’s just one of the trademark applications:

Walmart’s Secret Crypto and NFT Gameplan

Walmart says it’s always testing new ideas.

The number of filings and details suggest that Walmart is taking this new initiative seriously. It means that the company plans to get involved in the metaverse in a major way.

Walmart was slow to embrace e-commerce. Consequently, Amazon (NASDAQ: AMZN) dominates online retail. And looks set to generate more sales than Walmart by next year.

That may be one reason why Walmart isn’t wasting any time.

Other retailers are also taking steps to move into the virtual world…

  • Nike (NYSE: NKE) filed a series of trademark applications in November. The company announced that its partnering with Roblox (NASDAQ: RBLX) to create an online world called Nikeland.
  • The Gap (NYSE: GPS) started selling its sweatshirts as an NFT. The price ranges from $8.30 to $415 – and can include a “real world” sweatshirt.
  • Under Armour (NYSE: UA) launched an NFT with NBA player Stephen Curry. A total of 2,974 NFTs were sold at $333 each – generating sales of nearly $1 million.

Big retailers are moving into the digital world. And smart investors are getting positioned to earn huge profits.

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